Shopify Plus Review: Pricing, Feature, & Everything

Can Shopify Plus become your next enterprise eCommerce platform in 2025?

My answer – It definitely can be, especially if you are looking for a platform capable of handling large volumes, while giving you amazing customizability.

Shopify is one of the most dominant eCommerce platforms in the US. Out of every four online stores, one is hosted on Shopify.

With that, we can agree that it is surely among the best eCommerce platforms for beginners out there.

But what about enterprises? From them, there is Shopify Plus.

If you are migrating from a standard Shopify plan–or any other eCommerce platform–you will see various specific benefits and features of this plan.

To understand Shopify Plus better and to know if it is for you or not, we will discuss:

• What Is Shopify Plus?
• Benefits of Shopify Plus for Enterprise
• Who is Shopify Plus for?
• Top Features of Shopify Plus for Enterprise
• Shopify Vs Shopify Plus
• Shopify Plus Pricing
• Shopify Plus Review

I am sure by the end of this article, you’ll have a clear reason to know why Shopify Plus is so widely appreciated. But if you want a quick read, here it is.

What is Shopify Plus?

Shopify Plus is an eCommerce platform for enterprises or businesses that are already established. It is a platform that is built to efficiently create, manage, and grow brands with high-volume products and transactions.

Some of the well-known brands like Gymshark, Allbirds, Chubbies, and Good American use Shopify Plus as their eCommerce platform.

It comes with some of the most important features built specifically for enterprises.

Features like customizability, reliability, security, and integration make the platform a perfect fit for most growing enterprises.

Good American has shared how Shopify Plus helped them automate their workflow once their business was working at $1 million a day.

Similarly, Allbirds benefited from the omnichannel selling abilities of the platform.

There are various examples and case studies based on the success of the brand on Shopify Plus.

But in this article, we will only be understanding the platform to know better. So let’s talk about the benefits.

Benefits of Shopify Plus for enterprises

Design and customization

It is a platform that allows you to build the store the way you want. You can use the theme, the theme editor, or edit the code and the API.

And while doing all this, you don’t have to compromise your speed or security. Customization is a big part of this package. From themes, products, checkouts, and payment— you can easily optimize your eCommerce experience your way.

Ease of Scalability

Shopify offers all kinds of support and tools to its customers. The platform ensures that you are able to scale your business your way. 

From a well-trained support team to assist you at every turn to a reliable platform to support high volumes of inventory, transactions, and traffic. You get all that without any performance delay or security issues.

Security of the store

Security is a big part of online stores. It concerns your online store, data, brand image, and customer information.

Being an eCommerce platform for enterprises, Shopify Plus puts forth the best security measures for its customers.

It comes with 256-bit SSL encryption and is PCI compliant, which is essentially the best security system available.

Additionally, there is 24/7 surveillance of the system and a dedicated security team to resolve security concerns.

Ease of Multi-Channel Selling

Sales don’t rely on one channel, but tracking each sale on different platforms is a complete choice if not managed.

With Shopify Plus, selling on different platforms and channels becomes easier than ever. This includes your regular DTC channel, B2B channel for Wholesale, and even all your social media channels.

Having all these channels connected means data is collected in one place. It makes everything easy to track, easy to strategies, and easy to implement.

Reliable during high times

When we talk about high times, we talk about handling high volumes. This can be traffic, transactions, as well as the large inventory to manage.

It is important that your business keeps up with its popularity. It must be ensured that your eCommerce is ready to handle a large influx of users at any given time.

And that’s exactly what Shopify Plus offers. 99.98% uptime with the ability to handle 10K+ orders per minute with unlimited bandwidth and transactions.

Who is Shopify Plus for?

Shopify Plus is an enterprise eCommerce platform, and It is made specifically for large online stores with over a million dollars in revenue annually.

While Shopify allows anyone to choose the Plus plan, the pricing clearly draws a line between the users of Shopify vs Shopify Plus.

To give you a better idea, the following eCommerce brands are using Shopify Plus as their eCommerce platform. The table clearly shows their monthly web traffic and the annual revenue they generated approximately.

Brands Using BigCommerce Enterprise	Approx Monthly Traffic(As per SimilarWeb)	Approx Annual Revenue
Allbirds	2.3 Million	$300.9 Million (Source)
Gymshark	8.6 Million	$270 Million (Source)
Boll & Branch	320.3K	$72.8 Million (Source)
Chubbies	496.5K	$13.4M (Source)
Good American	1.2 Million	$155 Million (Source)
WOLFpak	391.1K	$6.2Million (Source)

Shopify Plus Brands

It is to share that the ecommerce using Shopify Plus are specifically customers that are handling a large part of their market. Both in terms of traffic and revenue.

If one is just getting started, or is a medium-sized eCommerce that needs the ease of Shopify and its features, they can surely go ahead with standard Shopify plans as per their requirements.

Top features of Shopify Plus

Organizational Control

With Shopify Plus, you can create unlimited staff and user accounts for your eCommerce. You can specify their role and what they can and cannot do in the store.

For a business that is operating at a large scale, the delegation of work needs to be seamless. But while ensuring that, keeping the platform sane and in control is important too.

Shopify gives much more control over the store, while letting the team perform their task without requesting full access to the store when not required.

Ease of Expansion

With the ability to create up to nine expansion stores with your Plus plan, Shopify makes internationalizing your eCommerce way easier than you can hope.

This can be used for a variety of purposes, such as to reach markets, test, and manage everything from a single dashboard.

With separate stores for different regions—like the USA, UK, AUS, etc.—targeting becomes much easier.

Branding and customer experience can be personalized, and all this can be done while keeping the backend tracking together.

And this is not just limited to an online store. With the Shopify platform, you can use expansion stores to manage inventory, sales, and customer data for each physical location separately. 

Selling products Wholesale

Is a wholesale business part of your eCommerce? Then why not integrate that too with your brand at one place?

With Shopify Plus, B2B selling becomes easy. It offers features such as Custom pricing, a dedicated wholesale channel with different branding and pricing, a minimum order system, and more.

And remember, you can create a separate store extension to keep it as a separate, yet connected part of your eCommerce ecosystem.

By leveraging these tools, eCommerce enterprises can entertain all the wholesale requests and streamline their operations to increase profitability. All this without depending on another platform or setting up a different system to manage B2B.

Build Custom API Integration

With Shopify Plus, you get additional API calls, which allow eCommerce enterprises to easily integrate the platform with their custom apps.

This helps them extend the functionality of the store and automate a wide range of functions.

For example, you can build apps that integrate with inventory management systems, shipping providers, and accounting software.

These custom apps can automate tasks such as order fulfillment, inventory tracking, and invoicing, which will easily streamline their operations and save time.

Shopify Vs Shopify Plus

Shopify and Shopify Plus are two different eCommerce plans.

The standard Shopify plan is for small or medium-sized businesses. Essentially, for beginners who want to get started and start selling products online by building an eCommerce website. This plan is curated to be beginner-friendly.

Shopify Plus, on the other hand, is built for enterprises. That means operations, performance, and security are the primary targets of the platform. One can easily customize their store with extensive options and with the help of API integrations.

To understand the difference between Shopify and Shopify Plus, let’s draw out a table comparing their features.

Feature	Shopify	Shopify Plus
Pricing	Starts at $29/month	Custom pricing based on business needs
API Calls	120 calls/minute	4,000 calls/minute
Scalability	Suitable for small to medium-sized businesses	Suitable for high-volume businesses and enterprises
Customization	Limited customization options	Extensive customization options and access to APIs
Dedicated Account Manager	No	Yes
Wholesale Channel	No	Yes
Launch Team	No	Yes
Internationalization	Limited support for multiple currencies	Multi-currency support and up to nine expansion stores
Checkout Customization	Limited customization options	Extensive customization options
Performance	Shared hosting environment	Dedicated hosting environment and faster site speed

Based on the following table and your requirements, you can easily differentiate between Shopify and Shopify Plus.

Shopify Plus Pricing

Shopify Plus Pricing starts at $2000 per month or variable fees for higher volume business. As noted earlier, the platform is best suited for enterprise. And the pricing of this Shopify plan is because of the features it offers.

Additionally, it is important to note that if you’re re-platforming, that is, shifting your eCommerce to a new platform, you can start selling in less than 90 days.

There are no migration fees or any other additional fees that you have to pay, other than the cost of additional integrations and specific personalization you want. Like, if you are looking for more than 9 expansion stores, it costs an extra $250 per month.

Shopify Plus Review

For enterprise eCommerces, Shopify Plus is surely a platform that must be considered as the top choice. It is an enterprise eCommerce platform, built keeping the requirements of scaling businesses in mind.

Secure systems, optimized for multi-channel selling, and performance that can keep up with a high volume of traffic and transactions.

If you are looking for an eCommerce platform for an enterprise, Shopify Plus can surely be a great option for a scaling business.